Do I Really Need a Website? 10 Reasons

In short, yes. You can see for yourself that there are not many businesses that exist without a website. Let's say there is no reason not to make one. Your website can be a highly effective marketing tool that pays for itself well. There are obvious advantages, there are not many of them, but you will receive them only thanks to a website of the company or your person.

Ten advantages that you will get from a website if you haven't had one yet. In general, there may be more or less advantages, too many variables, but there is something unified, I will write about this:

1. Create a presence. Who knows about your business? Where can prospective and current customers go to learn more about you? Your website is a concise transition from your product or service. A smooth start and a smooth finish. Help before the purchase, support after. And besides, it is not tied to an address - from anywhere in the world;
2. Trust. (this is my favorite point) New and potential clients probably want to know more about you, they want to know your business history and qualifications. Who have you worked with before, who was your client, what is their opinion. Here you have the right to set the bar, from the level of your past clients and their reviews you create something that you cannot do without online. Even a schoolchild can launch a social network, and only a serious-minded person like you can make a good website;
3. Search engines. You become visible to search engines: Yandex, Google, etc. If you create a SEO-optimized site, then you get the opportunity to be heard for free. Anyone who searches for information on the Internet can stumble upon you;
4. Point of contact. Every business has many social networks, which one to choose? A website is a unified place, what to do if you don’t know where to ask? Go to the website! The website should have everything that is on different networks. Product, service, history, address, additional information — everything in one place;
5. Anchor for social networks. You expand yourself in social networks, conduct marketing campaigns, you become known more in one network, but through the link in the profile you get more users in principle. You become known from a specific post in one social network to your site, where you are in all your glory. All social networks are suitable for declaring yourself, but not everyone is ready to tell everything about you, but everyone has a field for entering a site;
6. Sell products without commission. Of course, platforms promote you and sell your services or products, but when you grow, it is always worth thinking about saving. Why should someone who found you buy with a commission? Sell on your website in any convenient way;
7. Share the latest news. Whenever new developments occur in your business, update your website. Sites that contain fresh, relevant, and timely information are more likely to engage users and raise you in search engine rankings for free. Sometimes you write more on one social network than another. Make sure your site contains the most relevant information;
8. Publish beautiful posts. Regardless of your most popular network, Instagram, Twitter, YouTube - the site is a unified place, on it your blog with any information looks good. With a short quote, longread or just a video or picture. And most importantly, you can make your posts in the blog, and it will automatically repost to all networks. If you use a content manager, then this is the same, but without your name in the site address;
9. Learn about clients. Learn about their needs, preferences and interests. Establish and maintain two-way communication with potential clients. Don't miss the opportunity to put metrics on your site and find out which channels work best for you. You can find out exactly how many people visited your site, where they came from and which button they clicked;
10. Customer convenienceThese days, it is almost mandatory to have a website and provide customers with multiple ways to interact with your business. Anything less can frustrate your customer's expectations and lead to lost sales;

Questions and concerns about creating a website are natural. The cost is reasonable and varies from person to person, but given the long-term benefits a website provides, the cost of creating it should pay off. It no longer matters whether the site is a template or not. What matters is that the quality matches the price, SEO optimizations and your ease of interaction with the site are taken into account.

Another concern is often that the business is not web-based or will not sell products online. In response to this, a business website can provide many more benefits than those listed above. Establishing trust, strengthening your brand, improving customer relationships, and informing a wider group of people about your business opportunities are just some of the key benefits. Who is your competitor? Do they have a website? Do you like it?

Another common problem is that you don’t have much content to update often or you don’t have time to blog. The short answer is that it’s not necessary. Sure, more activity and frequently updated content can generate more interest, but any online presence is probably better than none. If you have a basic website, you can always add to it as your business and resources grow. In this case, rely on your situation, why did you think of doing this? Did someone you trust suggest it to you? Then maybe now is the time.

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